CRM Customer Relationshio Management
CRM is a corporative philosophy that wants to understand and anticipate needs of existent and potential customers. Now a days this philosophy is easier to develop thanks to technological solutions that have allowed it empowerment.
Why is it important on a company?
The main character “the client” will never be neglected, it improves customer relationship, YOU now them better and this increases loyalty of existing clients and it decreases costs in the pursuit of new prospect clients!
Ok!! lets make it easier and more interesting to understand!!!
Lets pic your sweet grandma!!
Probably when she goes to buy fruit she does it in the same greengrocers since a lot of years ago!! The salesman already knows what she likes and what she buys. So, now every time she goes there, “Mr X” (the owner) offers her special discounts, and offers on the fruits she likes the most, he would help her decide on the freshest products of the season... he could even say, “Mrs XX the 4 apples you take every week, today FOR YOU are for free!! (he gives her something for being a current customer).
This makes your grandma happy and thats why she has so many years buying in the same greengrocers, she is a “HAPPY CUSTOMER”
This is basically CRM “Customers Relationship Manager”, just multiply it by thousands of clients all over the world that there is to maintain happy every minute.
Check out how CRM work on twitter!!
Why is it important on a company?
The main character “the client” will never be neglected, it improves customer relationship, YOU now them better and this increases loyalty of existing clients and it decreases costs in the pursuit of new prospect clients!
Ok!! lets make it easier and more interesting to understand!!!
Lets pic your sweet grandma!!
Probably when she goes to buy fruit she does it in the same greengrocers since a lot of years ago!! The salesman already knows what she likes and what she buys. So, now every time she goes there, “Mr X” (the owner) offers her special discounts, and offers on the fruits she likes the most, he would help her decide on the freshest products of the season... he could even say, “Mrs XX the 4 apples you take every week, today FOR YOU are for free!! (he gives her something for being a current customer).
This makes your grandma happy and thats why she has so many years buying in the same greengrocers, she is a “HAPPY CUSTOMER”
This is basically CRM “Customers Relationship Manager”, just multiply it by thousands of clients all over the world that there is to maintain happy every minute.
Check out how CRM work on twitter!!
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